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  • Prem Sundaram

How I created the Technology Product Canvas

Updated: Feb 11, 2019

As I was reviewing the various tools and canvas templates for product discovery and development, I realized that there was a 'canvas' missing: a canvas to bring the product and tech teams together. This is the core of what I do as a consultant and it is always an issue - whether you are a startup or a growing company. So I took a few hours and distilled down the core of what I do into what I am calling the 'Technology Product Canvas'.




Thank you Alex, Roman and Jeff

The canvas concept has been around for about 10 years and the key visionaries and innovators in this space include Alexander Osterwalder who created the Business Model Canvas, Roman Pichler who created the Product Vision Canvas, and Jeff Patton Patton known for the Story Mapping method and his Opportunity Mapping canvas. I used Jeff's template to create what I term the 'Technology Product Canvas'.


When do You use the Technology Product Canvas?

The Technology Product Canvas is best used by the Product Owner when you have fully defined your product vision, have conducted your story mapping process, and developed your initial product release / roadmap.


At this point, you are ready to have a detailed technology discussion about how we are going to 'build it'. This is when you need to explain the Product - the high-level features of each release - to the tech group.


The Technology Product Canvas will allow the Product and Tech teams to 'get-in-sync' about what needs to be developed, and how it will be developed. The discussion will bring clarity, sometimes conflict, but ultimately agreement about what technology architecture will need to be put in place to develop the product, and how the technology platforms will evolve to meet the needs of the product.


In my work with tech companies, its always about matching the goals of the business/product to the delivery capabilities of the tech group that are powering the creation process, and where the risks are the greatest. Hence, I decided that a 'canvas' would be an ideal tool that many of you might also find useful.


Check out the site to learn more about how to use the Technology Product Canvas and download the editable PowerPoint template so you can use it in your next meeting!


I hope you enjoy using the canvas and I look forward to your feedback on how we can improve it.


Prem